The Wiki
All topics
Each topic gets its own page: written for campaign people, not digital people. No term shows up before it's explained, and no digital background is assumed.
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Start Here
New to all this? A suggested reading order, start to finish.
01
Ad Basics
CPMs, impressions, targeting, and the funnel: the vocabulary that applies everywhere.
02
Programmatic & DSPs
The automated machinery behind most digital ad buying.
03
CTV
Streaming TV, bought and measured more like digital than broadcast.
04
YouTube
Video ad formats and how they're priced.
05
Social
Meta and Snapchat: the platforms that actually allow political ads, plus how-tos like getting verified on Meta.
06
Search
Google Ads: election ad verification and how search ads are structured.
07
Reports & Metrics
What the numbers in your report actually mean.
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Request A Media Plan
Send us your budget, dates, and audience tracks: a real strategist builds the plan.
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Process FAQ
Timelines, what we need from you, how reporting works.
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Cool Digital Ideas
Interesting ad formats and platform features worth knowing about.
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Creative Specs
Dimensions, durations, and file specs for YouTube, Meta, StackAdapt, and Beeswax/FreeWheel.
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